![]() ![]() an ongoing series of social posts on the best flowers for specific events.By sharing your story through your content, you’re slowly (but surely) building awareness, trust and loyalty.īonus benefit? Content that resonates with your audience is also more likely to be shared with others.įor instance, a local florist may create the following: It’s an opportunity to differentiate your business by connecting with your ideal customers in a more personal, meaningful way. The magic of content marketing is its ability to engage with valuable information, elements of storytelling and memorable insights. Your content should not be heavily sales-focused – that is, you’re not necessarily getting your target audience to act right away (that’s a job for paid advertising, which we’ll get to later on). ![]() It’s a longer-term strategy with the goal of building trust with audiences over time. Content marketing: Building trust one customer at a timeĬontent marketing is about creating relevant material for your target audience on various online channels and outlets, such as blogs, articles, videos, email and social media. N this article, we’re going to concentrate on five key elements that can help drive business growth by enabling you to reach both existing customers and prospects: content marketing, social media, promotions, print, and search engine optimization. The more precise you are in your definition of your target audience the more effective your marketing will be. Now you can begin to use these insights to reach prospects that have similar characteristics to your existing customers. Start by asking, who would my ideal customers be? What’s their gender and household size? Where do they live? What’s their income level? Why are they buying from me? What role does my product or service play in their lives? The more you know about them, the better. Knowing what makes them tick will help you create realistic and measurable goals. Define your target audience before you design your marketing mixĪny discussion about the marketing mix has to start with defining your target audience or target market – the specific group of customers and prospects that are most likely to buy from you. It’s not just about driving new sales – the right marketing mix can also help you build stronger, more profitable relationships with your existing customer base. In this article, we’ll cover the importance of the marketing mix – the combination of the type of media and channels that you can leverage to connect with consumers. But the fact is, almost every business needs some marketing to help them reach and connect with their target audience. In a perfect world, great products backed by amazing customer service should be enough to ensure success. Between managing employees and overseeing your operations, sometimes marketing becomes a lower priority because it’s hard to know where to start. Running a small business is a job and a half. ![]()
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